i truly believe that if you are a startup within your first three years, and your aim is ride or die, go big or go home, you should put as much money as possible back into your business. into assets: an office, chairs, macbooks, resources here and there. or into growth: creating a media outlet, opening more outreach channels, hosting dinners with clients, anything you think could increase your revenue.
in the first three years your goal is not to make money. it is simply to make sure you sustain in the game for the longer run.
