lately ai chats have taken the place of every search you can imagine. it's simple, i'm not saying anything great here, but seo doesn't really matter anymore, and geo matters a lot more.
you don't require a website that is going to be discovered. you require a website that ai can discover, so that someone can discover you through that ai.
this is the whole thesis behind keep pivoting. we don't sell websites. we sell being the answer when someone asks a chatbot. the website is just the delivery vehicle. and yes, this very site is built to practice what it preaches.